Ugandans pick LATO Milk as their first choice

October 3, 2019 in Business, Companies, Land & Agriculture, Markets by Editor

Pearl Dairy Farms officials said the award is justification of the company’s deliberate effort to continuously innovate products that suit its clientele in all the markets that it operates in.

October 3—Pearl Dairy Farms Limited, the producers of LATO Milk, have emerged as winners in the Best Milk Category in the 2019 People’s Choice Awards.

This was according to a survey carried out between 20th February and 30th June this year by MuyzPlus Advertising International.

The survey was conducted in the four regions of Uganda; Northern, Western, Eastern and Central, involving different stakeholders, including government regulators.

Besides consumers, the survey also covered traders and interviews with officials from the Uganda National Bureau of Standards, the Insurance Regulatory Authority, the Dairy Development Authority and Uganda Communications Commission among others.

The People’s Choice Awards is an annual event, based on customer insight survey done through questionnaires and video interviews. In this year’s edition 41,000 respondents were interviewed with 60% female and 40% male between the age of 18 -65, depending on the category of product and service.

According to Pearl Dairy Farms officials, the award is justification of the company’s deliberate effort to continuously innovate products that suit its clientele in all the markets that it operates in. The survey showed that due to their affordability, availability and quality, Lato Milk products are popular across the country.

The award was presented to the company at their offices in Kololo, where the company officials thanked their customers for the vote of confidence in LATO Milk.

The company processes about 500,000 litres of milk per day that is taken through Ultra Heat Treatment (UHT) to increase its safety and shelf life. After production the milk is then parked in Tetra Brik® Aseptic Packs to ensure its safety, allowing consumers the convenience to store the milk in ambient conditions without the need for refrigeration. The UHT LATO Milk is available in three packs; ESL Pack, Slim Pack and the FinoPack and its milk powder is accessible as whole milk, skimmed and instant full cream.

Lato Milk is the brand of Pearl Diary Farms Limited which has its manufacturing unit based in Mbarara district, western Uganda. The venture was started as a means of helping local dairy farmers generate a constant demand for milk in the region as well as educating them to adapt to cleaner and more hygienic milk production techniques. This will then contribute towards the growth of Uganda’s dairy industry as a whole. The plant is engaged in processing liquid milk and various types of dairy products namely butter oil, ghee, skimmed milk powder, full cream milk powder and other dairy products.