October 22, 2017

Uganda misses out on eBay crafts marketing platform

Arts and crafts
The tie-up between MallforAfrica and DHL Express is expected to give artists more international exposure.

October 11—Makers of arts and crafts in four African countries can sell their products directly on eBay thanks to a tie-up between MallforAfrica and DHL Express, however the service will initially start for those in Nigeria, Kenya, Rwanda and Ghana.

MallforAfrica is Africa’s largest e-commerce enabler, providing Africans with a platform through which they can as Macy’s, eBay, Ralph Lauren, Net-a-Porter, Carters, GAP, and FarFetch – brands that, would otherwise be inaccessible to the African consumers. Now the company wants Africans to get their own items noticed online.

Chris Folayan, the MallforAfrica CEO said, “We have been partners with DHL Express for many years and have tremendous trust in their ability to ship to our customers. Both companies have a common goal of seeing African e-commerce businesses thrive on the global stage. We want to contribute to the future of e-commerce growth, African cross-border sales and most importantly, improve the lives of African artisanal arts, designs, crafts and more.”

Those involved in the business can take advantage of this new opportunity via the eBay platform powered by MallforAfrica. Through this partnership, DHL locations will serve as drop-off points for products destined for consumers in the United States.

“We are proud to be playing a crucial role in connecting African artists with American customers through MallforAfrica,” Randy Buday, Regional Director West and Central Africa, DHL Express said.

He said, “We look forward to supporting local artisans across Africa sell into America. ‘Brand Africa’ is something that has increased exponentially in popularity in recent years and this platform allows businesses to capitalize on international opportunities through seamless international trade.”

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