Stanbic Bank Uganda unveils new brand campaign

June 8, 2020 in Business, Finance by Editor

Juuko said as Ugandans go through this period, Stanbic wants to remain the anchor that uplifts its clients and helps them sustain the future success of businesses.

Stanbic Bank Uganda (SBU) has launched a new campaign with a fresh, bold and captivating brand promise and pay-offline that aims to deepen connections with clients and reaffirm the bank’s commitment to help them realise their dreams.

Stanbic Bank’s Chief Executive, Anne Juuko said, “This is a new chapter for our brand as we evolve with our customers and walk the journey to help them achieve their dreams.  Today’s customers want more than just a service, they are looking for a brand that believes in them, inspires them, and walks with them –a brand that tells them that their hopes and dreams matter. Therefore, today marks a significant milestone and I am pleased to announce our new brand promise:  ‘Finding New Ways To Make Dreams Possible’.

She said, “The New Age Customer yearns for connection. We want to be the brand that is in sync with what our customers believe and aspire for so that we are a part their journey to help make their dreams possible.”

Launched last week, the campaign will run for the next six months and will unpack the Bank’s new aspirations and client solutions which have been customized and speak to the current needs and demands.

Juuko said, “I am also pleased to unveil our new brand payoff line that underpins our aspirations; It Can Be. It Can Be is about being courageous, innovative, authentic and bold in everything we do. We want to engage with our clients by asking the deep questions and thinking of the unconventional and create unique solutions. It’s also about attitude and having a positive approach to achieving goals as we help our clients realise their vision of a brighter future.”

She said now more than ever is a critical time for the SBU to reaffirm how its brand will support clients through this difficult time.  “As we go through this period, we want to remain the anchor that uplifts our clients and helps them sustain the future success of businesses,” she said.

Through the new brand campaign, Stanbic Bank will show case its role in creating new opportunities for clients and how it will revolutionise the customer experience by making it different, exceptional and unforgettable. As such the Bank will unpack its values and offerings; Through being people focused, offering smart solutions for entrepreneurship, being at the forefront of useful innovation, doing the right business the right way, partnering with the right people and maintaining a courageous spirit to find new ways to make dreams possible.