July 20—GOtv Uganda, a popular Multichoice (Uganda) product, will spend over UGX 100 million (nearly $30,000) on its customers in a new campaign dubbed Kwata Kavu to reward, appreciate and encourage their loyalty.
“Our primary focus this year as a brand has been on our customers, who we intend to reward throughout this year. The objective of Kwata Kavu is to ensure we provide customers with prizes that can resonate with their current needs, bearing in mind the harsh ongoing economic times,” Albert Nga, the GOtv Marketing Manager said during the launch in mid-week.
He said, “As a continuation to our successful school fees campaign, we felt that cash is a tangible need that everyone would appreciate to cater for their immediate needs’’
The new campaign which will last for three months from this week will see over 120 customers winning themselves cash prizes.
To qualify for the cash prizes subscribers are required to either buy a GOtv Kit at UGX 87,500 or renew their GOtv Value or GOtv Plus subscriptions. After sending their IUC number to 6488, customers will automatically enter the draw to win the various prizes. Through a live weekly television draw 10 customers will win themselves UGX 200,000 and one winner out of the 10 will return to win up to UGX 5 million in the cash box.
There will also be a GOtv Ambassador who will perform various activities including football juggling skills in those areas and localities where the GOtv signal is available. Customers and revelers who actively participate in his challenges have a chance of winning themselves T-shirts, key rings, balls and string bags depending on how well th.
Sauya Nakiyagga, Head of Retention at Uganda said, “This is a season for giving as GOtv. We shall continue to acknowledge the incredible support of our loyal customers by rewarding them. We feel that this campaign speaks to a basic need that we all have, but more importantly it’s a demonstration to our customers that we care and appreciate them for their support”.