DStv steps up football coverage after Ronaldo moves to Italy

August 16, 2018 in Business, Companies, Technology & Telecoms, The Business Interview by Editor

Viewers can still follow one of the world’s most talented players when Ronaldo begins the latest phase of his illustrious career with Juventus.

DStv, the MultiChoice subsidiary, is continuing after the 2018 FIFA World Cup, on its stated mission to provide the best sporting action notably with the return of another season of English Premier League.  Marketing manager, Phoebe Nakabazzi sat down with 256BN to expand what else the brand has in store this for its subscribers in the near future. Below are excerpts;

Question: The new football season is underway with the English Premier League kicking off last week and other major leagues around Europe soon to follow, what makes this season better than previous season’s for DStv subscribers?       

Answer: This is arguably the biggest season yet for many of our subscribers to follow all the leagues they love. We have stopped at nothing to ensure that we enhance the viewing experience from the previous season with the return of the Italian Serie A on our platforms. Christiano Ronaldo’s timing of joining Juventus couldn’t have come at a better time for our subscribers to follow one of the greatest footballers of our time. Starting this season, we have doubled our match offering to our DStv Access and Family subscribers to two games per weekend of the Premier league, La Liga and Serie A,  so that they get double the dose they are used to. We have ensured that all the football that matters is on DStv and we are committed to ensuring our subscribers get non-stop entertainment on our platforms.

What can DStv viewers expect to watch on the football channels?

The popular 24-hour Premier League channel will continue as standard on SS3. The breadth and depth of the coverage will include first-class Premier League TV build-ups with respected analysts. Overflow games will be on SS5/SS6/SS11/SS12. La Liga will be on SS7 and Serie A on SS8 whilst other games will be SS10.

How many matches will be available on DStv this season?

DStv  will showcase all 1140 matches of the new football season: 380 Premier League matches, 380 Serie A matches and 380 La Liga games with most of the matches from each league broadcast live on SuperSport. For the Premier League, SS3 will showcase the most popular matches of the day while the rest of the matches will be featured within the next 24 to 36 hours. For La Liga, SS7 will showcase the most popular matches while the balance of games will be on SS10 on an either live or delayed basis within the next 24 to 36 hours.

Will the Premier League and La Liga still be available to Compact?

Yes, the Premier League and La Liga will continue to be available to DStv Compact customers on SS3 and SS7. We have also improved the Compact package with the edition of Serie A games.

What about your DStv Family and Access customers; will they get a chance to watch any matches in the new football season?

Yes. DStv Family customers will get 450-plus games per year and Access customers will get 220-plus games per year. Both Family and Access customers can enjoy the best of local and some international football matches which includes international friendlies plus  select Premier League games on SS10.

Are there any exciting local promotions that will be running in line with the new football season?

We have an exciting ongoing retention campaign where we are encouraging our subscribers to pay their subscription before their due date so as to inculcate a behavior of paying in time. As a result of their loyalty we shall offer our DStv access and family subscribers one week of compact sport, our DStv compact and compact plus subscribers will get one week of premium sport for paying in time sot that they can be exposed to more sporting action especially during this season. We can only encourage our subscribers to embrace this offer and be rewarded as a result.

In terms of innovation, how has DStv positioned itself lately?

We are proud of the fact that our technology is second to none and have stopped at nothing to ensure that we offer superior technology is in line with today’s trends. Our DStv Explora decoder offers the best viewing experience in the market for subscribers to have full control of their viewing experience, allowing subscribers to rewind, pause and record live television. The Catch Up feature best applies to subscribers who may have missed out on their favorite programs to review and catch up a wide array of genres on our feature.                                                                              Our BoxOffice application permits subscribers to rent the latest blockbuster movies at just UGX 8,000(just over $2) per movie from the comfort of their home. The Explora decoder definitely offers a unique, satisfying experience to our subscribers.                                                                                                                                                                                      With DStv Now, our online version of TV, subscribers can watch TV on the GO by simply downloading the DStv Now app on their android or IOS enabled phones at no extra cost provided they have an active subscription at home or in their office. With DStv Now you won’t miss a minute of your favorite local and international channels even while subscribers are on the move. It’s practically DStv wherever you are as a subscriber.