June 22—MultiChoice subsidiary, SuperSport, has won the broadcast rights on all platforms (including television, internet and mobile) to show major international football, including the UEFA Euro 2020 Championship as well as the UEFA Euro 2020 qualifiers and the European qualifiers for the 2022 FIFA World Cup in Qatar.
Gideon Khobane, chief executive of said, “These are tremendous acquisitions. The European championship traditionally energises our viewers who thrive on watching the superstars in unrelenting competition.”
In addition, there’s another jewel in the football crown with the all-new UEFA Nations League, a new competition to be contested by the national teams of the 55 member associations of UEFA.
Khobane said, “The UEFA Nations League is bound to develop an avid following, too, and SuperSport looks forward to adding this to our already substantial football offering.”
Guy-Laurent Epstein, the Managing Director Marketing at UEFA Events SA said, “UEFA is happy to continue and further strengthen its relationship with SuperSport,’’ “SuperSport is a long-standing UEFA partner and we are confident SuperSport will deliver great coverage and promotion of the UEFA 2018-2022 national team football portfolio to fans across Sub-Saharan Africa.”
UEFA Euro 2020, in particular, is shaping up as a milestone event given that it will celebrate the 60th birthday of the European championship and will, unusually, be held in 13 cities in 13 different European countries. SuperSport say the European qualifiers will also offer high-quality action as 55 teams chase down 24 spots available for the championship. This will be played from March 2019 to March 2020.