June 8—DStv Uganda, the leading pay-television entertainment company, has handed over UGX 100 million to the Uganda Swimming Federation (USF) in a one year sponsorship deal including helping to defray the cost of organizing top calender events.
Phoebe Nakabazzi, the DStv Marketing Manager said, “DStv through the SuperSport brand continuously contributes to the sports sector directly and indirectly. With sports as a key focus of our corporate social investment programme, we aim at showcasing Uganda’s local talent through the different sports programs.
The events are the National Inter-club Swimming Championships between June 10 and 11 at Kampala International School Uganda; the National Independence Swimming Gala between October 7 and 8 at the same venue and on November 11 and 12 is the National Open Swimming Championships, at GEMS Cambridge International School Kampala.
Medals, trophies, official uniforms and podium winners’ gifts are among the items included in the DStv Uganda sponsorship package. Nakabazzi said DStv will also support USF in creating awareness for swimming as a sport and at the same time identify talented swimmers who will double as DStv kid ambassadors.
“Our decision to sponsor swimming is in alignment with our desire to support local content, local sport included. We believe it’s a sport that needs recognition in Uganda and by tapping into it, we hope we will make a fundamental difference in swimming as a serious sport,” Nakabazzi said.
While thanking DStv Uganda, Dr. Donald Rukare, the USF President said, “We are excited about this partnership with DStv as this is a big boost for Uganda Swimming Federation and the different participants set to compete in the coming tournaments.”
He said, “The fact that the partnership is aimed towards maturing Ugandan sports, particularly within the younger generation is a step in the right direction and in line with the federation’s goal to overhaul swimming, including other water sports. Swimming as a sport is still growing in Uganda and therefore it is an honour when companies like DStv support its growth,” he said.
Dr.Rukare said Uganda has many talented swimmers, but much improvement is still desired. “It’s through such corporate partnerships that the road to triumph is built. We therefore thank DStv Uganda for leading our way to victory,” he said.
DStv customers will also be able to access Explora’s with free installation at the USF events only. Customers will also win themselves branded items on reactivating their subscription at all USF/DStv engagements.